Fresh Friday: This K-Beauty Brand Is All About Bite-Sized Beauty


  • So…when did 7:30 p.m. develop into late for me? Because I swear, 7:30 is the brand new midnight now. When the clock strikes 7:30, I flip right into a pumpkin!
  • Am I the one person who assumed that as a result of Kaja Beauty refers to their merchandise as “bite sized,” they’d be teeny and tiny for travel?
  • From Sephora:

    “We create bite-sized beauty packed with Korean innovation that once you experience, you’ll want to share. It’s packaging as beautiful on the outside as our product is on the inside – feel-good formulas made for everyone, all skin types and skin tones.”

    How cute is that this line? I feel their bite-sized hook is a bit of complicated although, since all of it appears fairly full-sized in person.

    Beauty Bento Bouncy Shimmer Eyeshadow Trio in Toasted Caramel

    Kaja is a brand new Korean magnificence line that launched final (this?) fall completely at Sephora, and right here’s a enjoyable reality for ya: Apparently, Kaja means “Let’s Go” in Korean!

    kaja beauty mochi pop bouncy blush
    Mochi Pop Bouncy Blush in Atmosphere

    The model has a Milk-meets-Glossier vibe, with a pinch of Too Faced cuteness, and whereas there’s an honest serving to of eye, cheek and lip merchandise, the road’s comparatively minimalist in the case of basis… In different phrases, you aren’t going to search out 20 million basis shades a la Fenty right here. For face make-up, they’ve one primer, one coloration corrector and a handful of concealers.

    Yup, that’s it! No powder or anything.

    The idea is a fresh-faced, dewy complexion with a kiss of coloration and glitter on lids, cheeks and lips.

    I undoubtedly really feel prefer it’s a line that skews to a youthful make-up crowd, like teenagers and early 20-somethings, however even when that’s means past your age group (HELLO, ME), it may be enjoyable, quick and fabulous for quickie appears…which is on daily basis of my life recently, ha!

    kaja beauty cheeky stamp blendable blush
    Cheeky Stamp Blendable Blush in Bossy

    Standout: The Cushy Vibe High-Pigment Lip Stains

    I’ve examined a couple of of the merchandise thus far, and I dig the Lip Stains ($18). They’re REALLY good. They come 5 daring colours (blue-red, wine, mauve, plum and purple) and have a lightweight whipped texture that glides proper over your lips.

    Don’t be fooled by the truth that they really feel mild as feathers, both, as a result of they final a very long time. I put Chiffon (the raspberry shade) on my lips within the morning a couple of days in the past pondering I’d have to reapply after lunch, however after two cups of coffee, three glasses (OK, extra like jugs) of water, snacks AND lunch, it stayed on my lips and continued to final for virtually the entire day.

    kaja swatches
    Swatches from the highest: Cat Nap Brightener, Don’t Settle Concealers, Bossy Blush, Atmosphere Blush, Toasted Caramel eyeshadow; Cushy Vibe High Pigment Lip Stains in Silk Robe, Chiffon and Velvet and 2’s Company Nude Lipstick & Liner Duo in Desert Rose

    Also value your time: Mochi Pop Bouncy Blush

    The cream-to-powder blushes ($19 every) are additionally standouts as a result of they’re like extra reasonably priced Chanel Joues Contraste blushes. I’ve been wearing Atmosphere, a rosy shade much like Chanel Pink Explosion, and it has that beautiful tell-tale semi-transparency that you just’ll discover over at Chanel.

    Now, let me say for the millionth time that sheer blush ain’t a nasty factor, particularly for those who don’t wish to spend hella days mixing out the perimeters, and/or your final make-up concern in life is strolling round with clown cheeks.

    Take-home message: These look very pure on the pores and skin, don’t seem clearly powdery, and so they’re long-lasting as properly.

    kaja
    I’m sporting the Toasted Caramel eyeshadow trio on my lids, Bossy and Atmosphere blush on my cheeks, and Desert Rose lipstick and liner on my lips. Under my eyes is the Cat Nap Brightener with Don’t Settle Concealer in Sweet Toast. On my face, I’m sporting the Blur Drop Primer and Don’t Settle Concealer in Candied Ginger.

    But how about these cream blush stamps?

    Kaja’s cushion blushes are very cute; I’ll give them that. Each blush has a ❤️ heart-shaped stamp within the cap, which you dip into the cushion, stamp in your cheeks, and mix.

    Fun! I prefer it on naked pores and skin as a result of, just like the Mochi blushes, it’s sheer and permits my pores and skin to peek by. But once I put on it on high of basis or concealer, it breaks up my face make-up… I don’t put on it usually, though you’d suppose I might as a result of it feels very silicone-y and slippery to the contact. Plus, it blurs pores like a mofo.

    A number of fast opinions of the remainder of the issues I’ve tried…

    I feel Kaja is a younger, enjoyable make-up line for people who like sporting dewy, minimal face merchandise and many glitter and coloration.

    P.S. TGIF.



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